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PROJECT

Create a Brand Identity for a seafood restaurant offering a progressive land and sea-food concept and a staggering grilling experience.

Concept

For this project, the approach was to bring the best of both worlds featuring the key aspects of the food genre offered. The wordmark was continuously iterated carving the waves and motion characteristics of the sea and the bold and roughness of the land.

design scketches
design process

Design Process

design process

Logo

Final Logo

chelas logo

Alignment

logo structure

Color Palette

color palette

Versions

Flat Color

chelas logo light

Flat Black

logo sticker

STATIONERY

stationary left side
business cards

APPLICATIONS

shrimp teco poster

WEB LAYOUT

web layout

ANIMATIONS

animation gif