Create an Identity for a fine dining restaurant offering an interesting Mexican fusion concept with mouthwatering tapas-style dishes.

Concept

Being one of the most popular cuisines in the market, the aim was to create an iconic character to represent not only its culinary genre but its ambient spirit. One of the narrowed-down concepts was a goldfish. Curiously, during the stylization process unveiled the shape of a face and developed into the final mascot "The Charro" the traditional and well-known mariachi character, fitting all the right identity traits, Iconic, elegant, and timeless.